The Jeckerson patch, which has always been an iconic element of the Brand, is interpreted in a strong and distinctive graphic sign, becoming a fundamental part of the new logo. The choice of a linear typeface defines a modern brand and projected towards the future. A logo that recalls a story in a contemporary key.
SHAPE IT ON DENIM
THE BEST WAY TO PREDICT FUTURE IS TO CREATE IT
JECKERSON
SINCE 1995
Exploring innovations and reworking the existing, Jeckerson talks about the freedom to wear new shapes through garments that interpret iconic elements according to a modern attitude.
JECKERSON
A TIMELESS PROJECT