The Jeckerson patch, which has always been an iconic element of the Brand, is interpreted in a strong and distinctive graphic sign, becoming a fundamental part of the new logo. The choice of a linear typeface defines a modern brand and projected towards the future. A logo that recalls a story in a contemporary key.
Exploring innovations and reworking the existing, Jeckerson talks about the freedom to wear new shapes through garments that interpret iconic elements according to a modern attitude.
A TIMELESS PROJECT