New SS 2018 Ad campaign
Mischievous and sensual, the new SS 2018 ad campaign is a quest for freedom for a handsome and irreverent youth, who wants to enjoy life to the fullest. The suspended and sophisticated atmosphere evokes the idea of spontaneous shots, as if “stolen” from a film set. The protagonists are young boys, looking for unique experiences, curious about living and understanding everyday life. In the ad campaign, Jeckerson engages the viewer in a subtle game of attraction: in a typically cinematic setting, the protagonists disclose a message of freedom, openness and personality in each shot, shifting Jeckerson’s wear into the true object of desire.
Launched from March 1st, 2018 the new Jeckerson ad campaign will be full page on main Italian newspapers and lifestyle magazines.
Jeckerson. Do not go gentle.