New Opening: October 4 – Milan
THE NEW JECKERSON FLAGSHIP STORE OPENS IN MILAN INSPIRED BY THE BRAND’S REVOLUTIONARY PHILOSOPHY:
“DO NOT GO GENTLE”
Not only a new campaign claim but also a new 360° communication approach. The “Do Not Go Gentle” message launched by Jeckerson with the FW17/18 ad campaign embraces the theme of Personality as its red line, translated into the unmistakable style of a man and a woman on a constant quest for unique experiences, far from stereotypes and conventions. This is the flag under which the new Jeckerson store concept is being launched, designed to offer a rewarding shopping experience to its targeted “smart rebels” and adopted for the first time by the brand’s flagship store that opens on October 4th in the heart of the Italian fashion capital, Milan.
The Jeckerson Flagship store, with its 120 square meters overlooking two large windows on Corso Matteotti in Milan, in the frame of the prestigious Palazzo Crespi by Piero Portaluppi, was designed by Meregalli Merlo Architetti Associati with a consistent approach to the brand’s new mission, by maximizing the features of the space that hosts it.
The store is organized as a large open space, where the product display exploits iron structures at full height that are also the window cases of images and dummies.
In the center of the venue, the sales space is conceived as a wide stage for the presentation of the collection while for the material, choices were based on contrasts: inside a container with an industrial flavor, refined details stand out, such as black glass back-painted tops and chromed steel pendant lamps.