JECKERSON RACING The patch brand back to Pitti Immagine Uomo
The patch brand back to Pitti Immagine Uomo with a new and sophisticated collection
Jeckerson is proudly back to Pitti Immagine Uomo to present the new 2020 Spring/Summer collection, bringing huge and important news to the iconic Patch brand.
The historic Bolognese brand, under the creative coordination of the designer Roberto Lorenzi, has been inspired by the ‘70s Motor Racing, with the purpose to revive an historical period when technologies did not facilitated pilots to win a race, when only their dedication, talent and personality could play a decisive role.
Jeckerson Racing collection firstly recalls famous iconographic racetracks of the past, with illustrations and interpretations of logos of the brand, actualised to meet the modern man. Great attention to symbolism, slogans and patches, inspired to Formula 1 suits, made up of interfacing, padding and contrasting colors. Finally, a more abstract connected with speed, is interpreted with arrows with opposed and circular directions, stylised cars and saturated colors prints. These elements are embedded in patches with the iconic J of the brand and with the number 95, year Jeckerson was set up.
For this imaginary race from Bologna to Florence, the brand has decided to strengthen the mood of the collection, by cooperating with Polistil, historic brand of the ’70s/’80s
which has been the reference point for over 50 years for all motor racing, Formula 1 and races world lovers. Today Polistil continues to be an unrivalled leader in the production of racetracks and slot cars and “gets back on track” just in 2019, proposing a product redesigned in every element with the purpose to rekindle passion for the world of motors and racetracks. This cooperation has led to Polistil X Jeckerson capsule collection, the iconic patch is the protagonist once again, in three different offwhite versions: the new brand Chino, proposed in its ‘Racing’ version, with contemporary patch (short) and quilted knee patch, the renown 5-pkt with iconic quilted patch (long) and the 5-pkt with iconic multi-pocket patch (long). Polistil logo will be embroidered inside all three pants.
The capsule collection includes also other garments and accessories for a sportive and decisive look: a t-shirt, a shirt, two jackets and five sneakers complete the total outfit look of this capsule, fully based on three of the most used colors in ‘70s motor racing: white, blue and red.
To enhance this collection, Jeckerson stand shall be enriched with a wall totally covered with Bburago miniature cars. The iconic brand of modelling, distributed in Italy by Polistil Srl, has created for this exhibition a motor artwork, which is going to highlight the capsule collection.
Absolute novelty for the Bolognese brand the new Chino with Patch inspired to the 5-pkt pant patented in 1995, featuring the recent contemporary patch, tapered leg with
redefined pockets to trace the same shapes and details of the white and red pilots’ suits of the ’70s, studied and manufactured with full colors dyed fabrics, in height colors, off white to safran.