JECKERSON || Eicma November 2017
The partnership between Jeckerson and Yamaha is stronger than ever. These two famous brands in fact share the same philosophy and are addressed to men who choose quality and style, and prefer asserting themselves rather than adapting, being rather than appearing.
Once again, for the latest edition of EICMA, the most important Italian trade fair for bikes and motorcycles, Jeckerson will dress the whole Yamaha team with its unmistakable style. The team can be found at the Yamaha booth from November 9 to November 12, wearing Carbon line Jeckerson pants: a five-pocket patch denim made with an exclusive wash that gives the garment a “used” effect.
This perfect synergy between Jeckerson and Yamaha will make them the protagonists of the four days of another event, as well: East EICMA Motorcycle, an “out of salon” fair that gathers both the world of bike collectors and fans of customized vintage accessories.
From November 9th to 12th, in Lambrate, the Milanese area dedicated to emerging trends, within East EICMA Motorcycle, all two-wheel lovers can stroll among the stands of the most important motorcycle houses and admire the products exhibited, as well as buying special capsule collections: from helmets, to accessories to leather garments.
In this creative context, Jeckerson will be at the stand together with Yamaha with a series of activities in line with the philosophy that bonds the two brands: create a customized product making it detectible and iconic for its audience.
Starting from the concept that every detail in style makes a difference, extraordinary calligraphic artists, including Daniele Tozzi, one of the protagonists of Jeckerson’s campaign “Follow the Patch”, will be at the Yamaha stand for the 4 days of the fair to personalize T-Shirts or the iconic 5-pocket Jeckerson trousers live.
Once more, Jeckerson affirms its new philosophy “Do Not Go Gentle:” in an increasingly homologated world, Jeckerson speaks to a target of rebellious and revolutionary dreamers who want to assert their “differences” and does it in synergy with Yamaha, because thanks to two-wheelers, freedom can be achieved faster!