“FOLLOW THE PATCH” Denim Collection in stores now
The 5-pocket Jeckerson trousers personalized by Luca Barcellona and Daniele Tozzi,– two famous Italian calligraphers of international fame who collaborated on the Follow the Patch project, customizing the iconic Jeckerson patch with the art of lettering – from November are finally in stores.
The graphics born from this collaboration were printed on the iconic 5-pocket trousers patches in some of the models of the Carbon and Military line for a true smart rebel look
The project, launched last May and flanked by a series of events at the most important flagship stores, has also inaugurated a collaboration path between Jeckerson and artists from different fields, who are asked to interpret the new claim “Do not Go Gentle” by customizing the most iconic products of the brand.
For the occasion, Jeckerson asked photographer Guendalina Fiore to narrate the new collection with a series of images and a video set in the city of Berlin.