Riders X Jeckerson – Custom denim collection
A single pair of Jeckerson trousers, three different interpretations. Riders take the iconic patched jeans and customize it with some of the most renowned custom motorcycles factories for a capsule collection inspired by motorbike riding.
The desire for a tailor-made motorbike has spread increasingly, and personalization is what makes the difference between luxury and exclusivity. Based upon the inclination of bikers to drive something extremely original and customized, Jeckerson’s new creative project extends this ambition of uniqueness into the field of fashion. Following this trend, Jeckerson has launched three custom factories a challenge, in order to translate the trend into eccentric solutions for its iconic jeans:
South Garage points to a rock inspiration with leather, studs and diamond stitching, reminiscent of bike wheels.
North East Custom chooses a worker inspiration with functional details, where the patch becomes a working pocket.
Officine Mermaid is Western-inspired with country details and the application of vintage-effect checkered patches.
Available at Jeckerson stores in Milan, Verona, Turin, Rome Frattina, Rome Est, Forte dei Marmi and online from May 23rd
Jeckerson. Do not go gentle.